I wanna share a fact with you…
Dollar for dollar, LinkedIn is the most profitable social network for network marketers.
Although is a bit underestimated….
But you don’t need to take my word for it, either.
You can read the stats as they speak for themselves, as you’ll see.
Now, you might already know that LinkedIn is the social network for professionals, entrepreneurs, and business-minded individuals, like I use to believe too… BUT
LinkedIn has 467 million users, 40% of whom use the platform daily!
Isn’t this crazy??
Also, this makes it about as popular as Pinterest, but less popular than Twitter, Facebook, and Instagram.
That’s why, many beginner marketers dismiss LinkedIn, or treat it as an afterthought and they aim high to find the best prospects (Facebook)…
This could turn a dangerous and expensive mistake, like it happened in my case.
After all, studies demonstrate that fully 80% of B2B leads come from LinkedIn.
So needless to say, neglecting LinkedIn means missing out on most of the proven buyers in any niche, a misstep you want to avoid at all costs, because you always want to work smart in your business, not hard.
Let me put it simply…
YOU definitely, absolutely, without a doubt and second thoughts, want to use LinkedIn to make sales, build your team and eventually grow your business.
And below, you’ll find the top 5 reasons why.
LinkedIn’s user base is made up of professionals, business owners, and business managers.
These people are all statistically more likely to have a job or savings, which makes them a perfect audience for you.
In other words, they’re not the usual tire kicker type that you’ll find in other social network platforms.
Case in point:
In fact, LinkedIn users have more buying power than any other social network’s, and they’re happy to use this buying power to reach their personal, career, and business goals.
In fact, LinkedIn users spend a lot of time talking to each other about products, offers, and business opportunities.
They’re super engaged too, and are 152% more likely to be active in online conversations.
Basically, LinkedIn is less a social network and more a business network.
Which makes it a perfect fit for every serious entrepreneur who’s actively trying to grow their business.
As a result, it’s the easiest and most low-resistance place to discuss real business.
Reason #2 you should be using LinkedIn is…
There are 1.5 million LinkedIn Groups, a disproportionately high number for a network it’s size.
These groups are full of active users, looking to solve problems for their business.
And telling them about your solution doesn’t cost you anything—and sets you up for rejection-free prospecting and recruiting.
Again, people are on LinkedIn to discuss business.
So it’s not rude to prospect more aggressively than you would on, Facebook for example and even send a link in your very first exchange.
In essence, the platform is full of active users looking for the type of solutions you’re offering.
Getting in touch directly or via an interest group minimizes rejections and makes your job easy.
Well, continue reading to find out!
And let’s move on to reason #3
And when they do, they don’t go online to be “social” with cutesy posts about kitty, kids, and vacations.
Instead, they do business.
This makes LinkedIn a complete no-BS environment.
People here don’t misrepresent themselves, because doing so can threaten their careers.
They don’t waste others time, because they have reputations to protect.
In short, LinkedIn users just care about getting the job done – and if your solution can help them do that, guess what?
They’ll join you!
Because at the end of the day, they’re interested in business over pleasure.
So if you’re tired of rejection, if you’re tired of browsers and tire-kickers, who waste your time, where should you go?
You guess that right….
LinkedIn; the efficient, business-minded platform.
Next up, let’s talk about…
The gist of it is, these platforms don’t make money when you get organic page clicks, page views, etc.
As a result, it’s in their interest to minimize organic views so you end up buying paid traffic, which by the way gets more expensive day by day.
That might sound nefarious, but hey—all social platforms are businesses, too!
LinkedIn is the practical exception to the rule here.
Because LinkedIn’s survival actively depends on business-minded individuals reaching each other effectively.
Because of this, your organic reach on LinkedIn is FAR greater than on Twitter, Facebook, etc.
Specifically, LinkedIn content gets up to 5x more organic reach than Facebook content.
This means 5x more people see each and every one of your posts; 5x more people learn about your offer; 5x more people end up buying, joining, and otherwise getting involved.
This is a massive advantage, and the reason 92% of B2B marketers – and a growing number of B2C marketers—view LinkedIn as their highest-priority social channel.
The obvious question is, “Why doesn’t LinkedIn also find a way to minimize organic reach, keeping it just high enough to keep users around?”
We’ll answer below by explaining the biggest difference between LinkedIn and platforms like Facebook.
- First, content in the form of breaking news, “viral” videos, pictures, articles, etc.
- Second, a means to keep in touch with friends and family, and to hear about the celebrities and brands they know and like.
But here’s the thing…
On most other platforms, content creators and content consumers are two different groups of people.
This is not the case on LinkedIn, where everyone is ultimately united in conducting business.
In other words, Facebook is a generalist network trying to appeal to everyone.
LinkedIn is a specialized network used by business owners, managers, and professionals.
Because of this, LinkedIn users are far more targeted and responsive.
There are fewer tire kickers, and more people with mutual interest.
Case in point:
I get a 25% response rate to my offers on LinkedIn!
Now let’s recap by going over the 5 reasons you want to use LinkedIn to find potential prospects, leads, and customers:
- LinkedIn users have the most buying power
- It’s easy to target your perfect prospects for free
- LinkedIn is the most efficient place to market
- More organic reach than on any major social network
- Users are highly active, engaged, and responsive
These 5 advantages mean more prospects, which means more sales, and more team members, makes sense?
And that’s what you want, right?
Now, to help make your next move on LinkedIn your best move…
My friend Gloria MacDonald, put together a training I’m very excited about sharing with you.
It’s called the LinkedIn Recruiting Playbook, and it’s a LIVE course that will debut on Black Friday:
November 24th, at 1:00pm Eastern/10:00am Pacific US time.
This is an opportunity to get the specific skills you need to grow your organization profitably via LinkedIn recruiting.
Now to be honest, there will be a fee to attend, but it’s for charity!
So what’re you waiting for?
Can’t wait to see you there!
Latest posts by Evan Dimitrakopoulos (see all)
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- 4 Steps to Turn LinkedIn into Your Personal Sales & Recruiting Machine - December 11, 2017