How to stay Facebook Ads Compliant?
Oh boy… Facebook did it again
You are finally running a successful campaign for months and one day you realize that FB just shut your Ads Account down!!!
If you’re one of the 2.5 million advertisers on FB, you’ve noticed that they’re always changing their platform.
Sometimes it is a cosmetic update to the interface, some others they’re tightening their advertising guidelines and restrictions.
And that’s where trouble starts.
I’m noticing a significant spike in ads getting disapproved over the past few months (often from well-meaning marketers who are trying their best to keep everything aligned)
And the worst is, that many marketers have been getting BANNED.
Here’s the thing:
You don’t want to go to Facebook “jail”
You need to know how to use Facebook for network marketing in the right way!
Getting your FB Ads account shut down is a huge step back for your business because…
First of all, your traffic comes to an immediate, grinding halt.
Secondly, the appeal process isn’t easy, particularly quick, or even guaranteed (…not by a long shot).
So the best course of action is to “play ball” using a few ‘unspoken’ Facebook guidelines.
Read below to learn the 6 Must Do Things To Stay Facebook Ads Compliant when running ads:
What you should and should NOT do when creating ads, capture pages, opt-in forms, sales pages, etc.
So let’s get started…
1. Communicate a clear business goal
Always ask yourself before you take any action…
What experience are you delivering to someone who clicks on one of your ads?
A few potential answers could be…
You’re serving them a content-rich blog post
You’re offering value in exchange for an opt-in
Or, you’re (perhaps unintentionally) trying to trick your visitors into something different than what they though
The last answer is one of the most common mistakes, advertisers make:
Not having what Facebook considers to be a “clear business goal.”
Okay, I know that sounds vague.
So what qualifies as a clear business goal, according to Facebook?
To be honest, the purpose of your page needs to be clear, right off the bat.
Thus, when people click on your ad and land on your site, they need to know immediately…
- If this site is selling something (sales page), or
- If this site is offering something in exchange to their personal information (capture page), or
- If this is a piece of content (blog post) they were supposed to read.
The people who click on your ad need to know exactly what they’re “getting into” without having to scroll down the page.
And this is what’s known as “above the fold” advertsining practics by the way…
Now let’s break these down…
a.) Sales pages:
If you’re aiming for the sale, you need to design the page so that all that’s needed for someone to buy from you can be found above the fold.
For example, leading people who click on your ad to a long – form sales page – where someone have to scroll all the way down to find the “Buy” button – isn’t the best thing to do if you want to stay compliant.
b.) Capture pages:
There’s a lot of talk going around about Facebook not allowing marketers to generate leads with their advertising but that’s not 100% true.
Just make it VERY clear that people are opting-in to receive something in return.
For example, if I’m offering a 10-Days Attraction Marketing BootCamp in exchange for their contact information, I can’t have a broad headline that says, “Click Here to Learn How to Recruit 100 Reps in Four Days,” since people wouldn’t really know about what they’re signing up for, right?
You need to set the right expectations like:
How will you use their personal information (e.g., to send email, direct mail, etc.)?
- When, where, and how will the content you promised be delivered (e.g., a PDF in their inbox)?
- What are they also consenting to receive (e.g., daily emails)?
All these details need to be clearly declared.
c.) Blog posts:
Promoting blog posts is much more “Facebook – approved” and is currently my preferred advertising method.
You can learn more about our my process for crafting high – converting, traffic-ready content right now in this 100% free live presentation.
Bottom line: It comes down to NOT trying to trick or mislead people, even if it’s unintentional.
Always keep this in your mind:
Facebook is in the business of creating a pleasant experience for its users and giving them the most engaging and relevant content possible.
And they don’t care how large your advertising budget might be, because they won’t allow any advertiser to negatively impact their users’ experience in any way, ever. That is why you’ll need the “approved” ways on how to use Facebook for network marketing.
Having a clear goal above the fold allows Facebook to provide a positive experience for their users by avoiding any confusion, frustration, or anger that might cause them to click away, and associate those negative emotions with Facebook.
2. Pop-ups are a BIG no no…
I’ve seen many marketers teaching tactics involving “hidden” page elements like pop-ups, or “exit pops”, which create annoying dialogue boxes in visitors browsers whenever they attempt to leave the page.
Let me be 100% accurate on this:
Facebook absolutely HATES this kind of behaviour!
It’s interruption marketing method and poor experience for the users that can lead you in some serious trouble.
So don’t do it.
3. Brand yourself
Do you have a logo on your page? Is there a picture of you on your page? Can visitors identify your business and who’s running it?
Never forget that Facebook wants to do business with other businesses.
They want to be sure that you’re running a REAL, legitimate business, and aren’t some “goomba” that put up a generic capture page with a big promise in your headline.
Bottom line: You need to put the effort into branding yourself and that’s a MUST!!!
And not only to stay compliant with Facebook, but also to increase your conversions.
For example, when you visit my blog, you immediately see my classy pictures, professional logos, and an overall “branded” experience, which lends credibility and legitimacy to my business.
But, if your prospects are clicking to a half-baked capture page with no branding whatsoever, they aren’t going to know who the heck you are and they’re going to click the “spam” button when you show up in their inbox.
4. Always link to your “legal pages”
It’s essential you link to the three following legal pages on any page you’re running traffic to.
First, language indicating that your site is using cookies, making it clear that information is being collected and how it’s being used;
Second, how retargeting is being used and what are the options for people who want to opt-out of retargeting.
#2. “Terms of Service”
Disclaimer that I am NOT a lawyer (nor do I make jokes about not being one on the Internet), but, you could Google something like “terms of service generator,” or something to that effect, and download a generic template for this purpose.
Again, you don’t have to hire a lawyer for your Terms of Service page on your website (remembering, of course, that I’m not your legal counsel), but you absolutely need to have one!
#3. “Contact Us”
You want to make sure that visitors have a way of contacting you. In fact, it’s best to have a business phone, address, and all the other indicators of owning a proper “storefront.”
Now, 99.9% of the people who opt in to your offer will never go to your “Contact Us” page, but note that it is legally required.
And think about it, what legit business wouldn’t want prospects and customers contacting them? That’s a red flag if there ever was one.
Makes sense, right?
5. “Unrealistic” claims are a deal-breaker!
Facebook is looking for anything that they deem unrealistic or exaggerated, as well as any “spam trigger words” in the language that you’re using.
This applies to everything from your landing page, ad copy, URL, as well as the name of your Facebook Fan Page, and all the content you’ve posted on it.
Yeah, they’re watching you.
The worst part is that…
If you’re new Facebook marketer, you’re under a lot more scrutiny.
I recently have been asked from some people to run traffic for them. However, their Fan Page had the words “network marketing” and “make money” on it.
I told them flat out that, a.) Facebook wasn’t going to like the language being used in their Fan Page, as well as the fact that, b.) they wanted to spend a lot of money where they hadn’t been spending it before, not to mention the fact that, c.) they hadn’t really put any content on there.
That’s three strikes, if you were counting!
I basically told them that they would lose their Facebook account if I ran the ads but they insisted. And sure enough, three days in ─and $150 spent─their account was banned!
The moral to this story?
You DON’T want to position yourself as a “business opportunity” with the language you’re using.
We don’t see business opportunities on Facebook anymore like they used to be.
The people who still try to promote “biz opps” on Facebook generally don’t last long. They almost always use exaggerated claims like “make X amount of money from your couch,” which is exactly the kind of thing that Facebook HATES, and they immediately get banned.
Pay close attention on that…
ANY “unrealistic” language puts your ad account at serious risk!
Stay FAR away from URLs like…
These are unrealistic claims in Facebook’s mind, because you’re implying people that are going to achieve the result of making (a large sum of) money.
You’ve seen those type of fan pages a million times, with the pictures of people at the beach, wearing sunglasses, driving sports cars, smiling, with not care in the world. Right?
It’s this type of pages that go down the fastest!
These marketers don’t know how to use social media for network marketing the right way!
Avoid words in your copy that have anything to do with money!
Words like “wealth,” “trick,” or “secret” have been proven to give results in direct response advertising over the years. However, these words are considered “spam trigger words,” and Facebook definitely does NOT like direct response marketing.
Bottom line: Any type of exaggerated claim or spam trigger words in your URL, your ads, or your fan page will get your account shut down…period!
6. Change is the ONLY constant
There is one final piece of advice I’d like to share with you here…
Facebook is contisuously changing its policies and updating its marketing tools to provide a better experience for users and allow advertisers to connect with their target markets.
It’s generally a good idea to review Facebook’s Ads Policy at least twice a year to stay on top of what you can and can’t do when it comes to advertising.
You don’t want to lose your account over a slight change in their regulations.
A Quick Recap to Stay Facebook Ads Compliant
Let’s recap some of the key points we’ve covered here to maintain a Facebook ad account in good standing:
Make sure to articulate a clear business goal in your ads and on your pages.
Never use pop-ups or exit-pops.
Make sure your content and site is branded to let people know who you are and what type of business you run.
Stay away from unrealistic claims and “spam trigger words”; Facebook doesn’t like misleading language in URLs, or on Fan Pages, or ad copy
Stay up to date with changes and updates to Facebook’s Policy
Keeping your Facebook account compliant shouldn’t be too hard if you keep these pointers in mind.
So, now that you know what NOT to do, let’s talk about…
How to advertise having a profit on Facebook (without getting into trouble)
With over a billion users, Facebook’s a source of nearly-unlimited traffic (…if you know how to do it right).
But, if you’re been around for any length of time, you’ve noticed that there’s a lot of terrible advice floating around the ‘net.
And this garbage leads novice marketers make mistakes like…
Wasting money on DEAD traffic generation tactics,
Spending countless hours with little-to-no results, and, of course,
Getting ads disapproved and even the ad accounts banned
These are costly mistakes when you’re starting out.
As I’m sure you can imagine, getting kicked off Facebook is NOT the way to start your entrepreneurial journey.
Bottom line is that you need to know what works—and what doesn’t—from an industry leader with a proven track record of real, in-the-trenches results.
(…and not some “guru” with 110% real screenshots of gazillions of dollars in commissions!)
Luckily you’re in the right spot…
My friend and mentor Tim Erway, CEO of Elite Marketing Pro, has already done the “heavy lifting” of methodically testing and validating exactly what’s working right now on Facebook through their own in-house campaigns.
Tim’s generated over 1.4 million leads online – producing multiple – 8 figures in sales and reveals the inside scoop on how you can generate 100s and even 1,000s of red-hot leads online in his new, 100% FREE traffic workshop.
5 pillars of traffic generation you must have in place or watch your campaigns suffer and bleed cash…with little to no sales.
A 120-year old advertising secret which has become the single best list-building strategy you can use right now.
How you can start today on a tiny $10, “shoestring” budget and scale to massive profits.
You’ll see a REAL case study of how to turn a mere 10 bucks into a whopping $141,246.30.
I know, it sounds “hypey,” but it’s true.
These are tested strategies that you can use right now to leverage Facebook for ultra-targeted clicks, quality leads…and most important of all…SALES!
To your success,
Considering Coaching? Click at Work with Me tab and let’s get you started.
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Evan Dimitrakopoulos - A.K.A. "The InstaMan" He is passionate about working with Network Marketers, Home Business Owners and Entrepreneurs, helping them successfully build their business. In his spare time he loves to cook, playing music and play with his kids.
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