The 2019 Essential List Of Online Marketing Tools To Build Your Home Business

I still remember my self, starting out in this industry…

It was an overwhelming experience having all these options regarding tools, trainings and systems buzzing my head and didn’t know which one is the best fit for me, to start building my home business at the time. I just knew that I wanted to make the right choice from the first time.

The problem I faced was the fact that I had to spend literally days in order to decide which tool was the perfect for me.

And when I though I had figure it out, I realised that it was the wrong choice.

I bet you can relate yourself to this story, if you’re a serious marketer and looking for ways to build your home business in 2019 and you don’t want to lose more…

  • Time
  • Money

So if you want to know which are the best online marketing tools to build your home business in 2019…

look no further!

Because in this blog post you’ll find the ideal list of online tools, trainings and systems for 2019.

Some of them are FREE, some are PAID and some provide you with both options…

My Best Online Marketing Tools, Trainings & Systems

Like I said earlier, I’ve used and tested various different online tools since I started, back in 2013

So either you’re a seasoned or a brand new online marketer

…I’ve got you covered!!!

My list of the Best Online Marketing Tools, Trainings & Systems covers…

  • Capture Page Creation
  • Autoresponders
  • Facebook Ads Training
  • Facebook Automation Tools
  • Blogging Tools
  • Plugins
  • Productivity Tools

..and much more!!!

As you’re going through this blog post, you’ll realize that using these tools can save you huge amount of time and money while they make your life easier as they did to my business…

so I recommend you using them too!!!

[NOTE: Tired of not knowing which marketing tools to use for your business?
Keep my 2019 Essential List Of Online Marketing Tools To Build Your Home Business at your desk at all times?
Download the pdf version of it here]

Blog Tools: – The easiest way to start your personal blog is to use WordPress

It’s free, easy to learn it and very customizable.

For example, my website is a WordPress blog.

It is essentially the best and most popular blogging platform available at the moment.

But to be clear I’m reffering to and not

Now if you want to understand the differences between the two you can read this article HERE

Or you can just trust me and go with

Domain Name Registration & Blogging Tools:

OK… now you’ve got a blog and you need to have a company to provide web hosting for you.

Always do your due dillignece before you decide about the righ web hosting service

Web hosting is a basically a service that allows you to publish your website/blog to the Internet under the form of a name like

There are several different web hosting companies and options, depending on your needs.

Since 2013 I’ve personally gone through many different hosting companies, trying to find the best fit for me.

You’re probably wondering what might be the reason that makes GOOD, a hosting company and what is this that you should take into serious consideration during your decision making process.

So here are a few things, in my opinion, to consider:

  • How good is the company’s customer support?
  • Do they have long hold times for support?
  • Does the company offer 24 hour access to support?
  • How strong is their security protection?
  • How user friendly is the hosting service?

NameCheap Hosting Service

During my journey I’ve used GoDaddy and HostGator hosting.

For different reasons I decided that they didn’t fit my expectation.

I’ve had huge problems setting up OptimizePress 2.0 on my web site using GoDaddy and had security breaches with HostGator.

Therefore, after I searched around I ended up choosing NameCheap which I’m using during the last 2,5 years.

Their customer support is incredible and their response time is super fast, even when I broked down my whole website testing things!!!

They even have built in security at no extra cost to protect your sites.

So if you’re searching for hosting don’t go with any company, choose wisely and that’s why I recommend NameCheap hosting plans.

WP Engine (Advanced WP Hosting Solution)

If you haven’t been a vistim of hackers you can’t understand the importance of safety.

The moment you start running a wordpress blog you become automatically a hacking target.

This happens primarily due to outdated plugins you’ve innocently install on your blog so the hackers can found a back door.

So if you’re already running a WP blog and you want something more advanced here’s the solution.

And it’s called WP Engine.

One of their great advantages is that they specialize in WordPress blogs hosting and they handle all the security issues for you.

OptimizePress 2.0 – Easy Marketing Site Builder

Now that you have everything in place about hosting, domain name registration, platform, you need to identify and invest on a premium theme.

This can be very time consuming process because you’re trying to test and identify what each tool provides you, so you can decide.

Truth is that always there will be something better, so in my opinion after I’ve used OptimizePress 2.0 for over 2 years, is the most effective and easy to use Premium Theme that comes along with some great features, like easy creation of optin boxes, custom pages, etc…

It allows you to create and manage all the capture pages, sales pages, check out pages you may need to create on your self hosted web site, while at the same time it’s easy to use.

They also recently announced a new theme (called Smarttheme) that is making your life a lot easier as far as it concern the growth and maintenance of your web site/blog.

WordPress Plugins

In case you’re not familiar, a wordpress plugin is a small piece of code that enables some really cool functionality to your existing WordPress website.

wordpress plugins

What basically does is to add features or enhance functionality, to make your WordPress blog a high quality tool.

To make it simpler, a plugin is like an app for your smart phone or tablet.

There are literally thousands of free plugins available in WordPress, as well as some premium (paid) plugins too but be aware and don’t just install whatever you like.

Here is a list of my favorites WordPress plugins…

Yoast SEO – This is a one stop solution for SEO of your blog, that exists in today’s world for WordPress users. Utilizes some really great features even in its FREE version which is the one I suggest you if you’re just starting out. There is also the Premium (paid) version which gives you some more advanced options.

It has everything you’ll need, in order to optimize your blog posts for SEO purposes and hit a good ranking in search engines.

Pretty Link – If you’re willing to do affiliate marketing or you want a simple solution to have short links Pretty Link is what you need.

I’m sure you’ve seen online some very long and ugly affiliate URL’s and wondered where are they going to redirect you, right?

… imagine that if you have Pretty Link installed on your WordPress blog you can take that ygly link and make it Pretty 🙂

For example take this link…. and use Pretty Link to bring it in this format… which is easier to share it on social media.

That’s why it’s called Pretty, right?

It also provides you with statistics so you can track your campaigns perfomance.

Having test and some other link shortening services Pretty Link is much more robust and reliable… plus is also FREE.

WP Legal Pages – Being an Online Marketer means that you probably advertise and if you’re not doing this yet you’ll need to do it soon (more on this later). Now if you’re already advertising, especially on Facebook, it’s essential to have publiced on your WP site at least the following pages.

  • Privacy Policy
  • Terms of Service
  • Earnigs disclaimer

But it’s difficult to know what you should and shouldn’t say in these pages, right?

Using this plugin, you have ready to use templates and solutions, so you can easily add the above pages on your site.

Also if you’re running a busines in Europe region OR you’re targeting potential customers from Europe region, you MUST have a GDPR Compliance page.

Finally if you are using especially Lead Ads via Facebook, you MUST have a link to a privacy policy at least.

Header & Footer Code – A simple but effective WP plugin if you apply any sort of re-marketing strategies with your Facebook ads.

It’s easy to install and simple to use, when you need to insert a pixel on your blog or individual blog posts.

Facebook Post Automation Tool

Post Planner – This tool is a life saving tool.

The great thing about it is that, if I’m stuck on what to post on Facebook…

I can always come up with amazing content ideas on their site.

post planner

You can find anything from images, to articles, to staftus update ideas, and more. 

BUT the best feature is that you can schedule all of your Facebook posts for the day, the week, the month or the entire year if you wish.

It’s easy to use and schedule all your posts.

Another awesome feature of Post Planner is the share bar, you can create to drive more traffic to your website and generate more leads or sales.

For example, you may find an interesting article from and decide to share it with your audience.

When you create the share bar, just one time, you can add this to the top of the article you’re sharing sharing with your audience.

Once the viewer clicks on the status update to view the article, they will see a share bar at the top where they can opt in to your list or visit your site.

This is a great feature to get more traffic to your pages just by sharing articles found in Post Planner.

Landing Pages/Sales Funnels Creation Tools:

Clickfunnels – Before ClickFunnels life of an Online Marketer was really difficult. In order to put online a simple form to grab your potentials customer e-mail, you had to learn HTML which is a computer programming language and it’s not the easiest thing in the world. Click Funnels has a tremendous amount of customization available to help you build your funnels and any kind of web pages you wish, just using your mouse.

The company also provide you with lots of different and almost Done For You different templates based on what you’re trying to create.

So, it’s pretty easy to create any of these…

  • Lead capture page
  • Sales page
  • Sales video
  • Webinar registration page

… because there are plenty of different themes and templates available.

Click funnels also has an affiliate platform built in, which allows you to run your own affiliate program.

In my opinion, Clickfunnels is a MUST have online marketing tool you want to add to your business arsenal.

Email Marketing Tools And Automation:

The number 1 asset for online marketing is your e-mail list, so you need to use the best tools (an autoresponder) available at the moment in order to deliver your message to your target market.

autoresponder service getresponse aweber mailchimp

An autoresponder is a software that allows you to send a series of email campigns, delivered exactly when you want, to all of your email leads withouth spending hours in front of your computer screen.

When someone subscribes to your e-mail (probably through the optin pages you’ve created with Click Funnels and becomes a lead, they trigger an automated e-mail campaign and start receiving messages from you. Isn’t that cool?

Getting access to a good autoresponder should be a priority and one of the first investments you should make in your online business.

I can tell you that from a personal experience… It costs you a lot more money not having an autoresponder in place.

If you do a simple search on Google for AutoResponders, you’ll probably get a 100 plus links to various services but here are my reccomendations after testing more than 10 so far.

Aweber – is the flagship autoresponder service I recommend especially if you’re just starting out. They have everything you may need plus a great support team and trainng on how to start building your list.

They also provide you with a FREE 30 Days Trial period to test it out.

GetResponse – a great alternative to Aweber as it is offering the same functionality using a little bit different interface. They also have a great support team and their deliverability is as high as Aweber’s.

GetResponse also provide you the opportunity to test their service 30 days for FREE.

MailChimp – last but not least, this is a tool which is FREE for up to 1000 subscribers. It provides the same functionality with the other 2 options and a great deliverability. Their support is exceptional and they always take the extra mile in order to help you with your list building.

One thing that you have to be aware of, is the fact that they don’t really like any Network Marketing promotions, but there is always an alternative on this subject and you can learn how to go around it, if you spend some time and read about AMF, below.

Photo & Video Editing:

Screencast-o-matic – I’m sure you’ve seen videos where people talking and showing their screen at the same time, like a video tutorial or a video presentation.Screencast-o-matic is the tool to use and literally create short video tutorials showing your screen..

It’s very easy to use and once you’re ready you can upload your video directly to YouTube, Vimeo, Wistia or on your hard disk.

Canva – Canva is a cloud service that allows you to create awesome custom designed images for almost any need. There are plenty of ready to use photos (free or paid) and templates available in Canva. Another great thing is that you can upload your own photos and customize them, however you want.

I’ve been using Canva for a while to create most of my Facebook Ad images, Facebook status updates, Instagram images and even lots of blog post images (like the one at you see at the beginning).

Webinar Hosting Platform:

WebinarNinja – Every serious online marketer should consider hosting webinars its a great tool to build rapport and your business brand in a massive way.

Hosting webinars is the number one way to promote your offers and train your team members.

WebinarNinja is one of the best tools in todays online world. It’s reliable and fairly easy to use, which is something you need to take into serious consideration, especially if you’re a newby.

Team Productivity Tools:

Productivity is essential if you want to grow your business, so the following top notch tools are here to help you…

DropBox – The #1 cloud flie hosting service to help you share with your team enything.

DropBox on your computer is just like any other folder on your hard drive, only it’s not on your hard drive…

The magic is that, the files you drag into your Dropbox folder automatically sync online…

… and to any other computers or mobile devices linked to your account. So you get your files with you no matter which device you use.

And as I already told you, DropBox is the best way to share files with your team members or partners.

Special Trainings and Compete Marketing Systems:

Elite Marketing Pro – is a complete turn key system that now offers a FREE 10 day bootcamp on Attraction Marketing called, AMF.

AMF is a great additional option for many new affiliates or network marketers to promote as an irresistible offer to generate leads.

AMF is also a great opportunity to invest in because it’s…

  1. Inexpensive (under $50 one time fee)
  2. A great training to understand the concept of Attraction Marketing and how you can apply it in your any form of business

Most marketers miss this key component when it comes to building a business online, especially via social media and they become a human spambot.

I can spot a marketer failing a mile away, because I used to be one of them (feeling a bit guilty) and most of the times it’s because they have not mastered the Attraction Marketing concept.

Now bear in mind that Elite Marketing Pro is equipped with…

  • A built in lead capture page system
  • A built in blogging platform
  • Worldclass training from many 6 & 7 figure earners
  • A one of a kind helpful and supportive community of like minded individuals…

… but they also provide 1-to-1 coaching to walk you through the system (with roadmaps) and special training to help you become the excellent online marketer you’ve dreamed off.

Last but not least, you get a rare opportunity to attend workshops and live events throughout the year for FREE.

Facebook Advertising Training:

Fb advertising course

The 10 Minutes Traffic Machine

The 10 Minutes Traffic Machine –  If you look around the Internet you’ll probably find more than 1000 different trainings about FB Marketing and especially FB Advertising. You’ll literally blow your mind if you try to analyze everything.

I’ve started to experiment with FB Ads platform since 2013 and I’ve experience all the changes they’ve gone through these years, so I can assure you that their platform is paowerfull but also very strictly.

Unfortunately lots of people starting out with FB Advertising and end up losing their Ads accounts after a while due to policy violations.

This is what you want to avoid at any cost and this is why the 10 Minutes Traffic Machine is the perfect training to teach you what works now with FB Ads. It’s a dynamic training that will teach you:

  • 6 simple targeting techniques you can use to quickly find your ideal customers online.
  • The single most effective landing page you can use right now
  • A bulletproof 4 step formula for creating ads that sell
  • How to start with just 10 bucks / day

.. and much more

So if you are looking to turn your passion into a profitable business, money making business, then The 10 Minutes Traffic Machine is the only Facebook training you’ll ever need.

Next Steps: List of Online Marketing Tools

So there you have it!

The ultimate list of online marketing tools updated for 2019.

Now that you’ve gone through this list you’ll have to decide which of these marketing tools is right for you…

… and which ones can wait.

But no matter where you are in your business journey – leveraging some or all of these business tools will be critical to the success of your business.

Would you like to keep this list of tools on hand for whenever you might need it?

Grab your printable pdf copy of “The 2019 Essential List of Online Marketing Tools” HERE

Questions? Comments?

Let me hear you…

Comment below and share with me what other online marketing tools you use or what other tools would you like me to give you suggestions on?

Online Marketing Tools List
The following two tabs change content below.
Evan Dimitrakopoulos - A.K.A. "The InstaMan" He is passionate about working with Network Marketers, Home Business Owners and Entrepreneurs, helping them successfully build their business. In his spare time he loves to cook, playing music and play with his kids.